Picture this: It's 2010, I'm staring at a Facebook campaign that's eating budget like candy. Clicks galore, but sales? Barely a trickle. ROAS hovering at 1.2 if I was lucky. Fast forward to today, and AI tools let me improve ROAS to 4x or more, almos

Back in 1975, I ran my first direct mail campaign. Hand-typed letters, truckloads of stamps, and a prayer for 2% response. Fast forward fifty years, and here we are talking AI marketing automation. It's not some sci-fi gimmick. It's the quiet revolut

Back in my early days, round about 1995, I was hustling print ads for local shops. Cost a fortune, results? Meh. Fast forward to now, TikTok ad creation changed everything. Especially if you're broke but ballsy. Picture this: I launched a zero budget

Back in 1985, I ran my first Facebook ad—wait, no, Facebook wasn't around then. Point is, I've been knee-deep in ad copywriting for 50 years, from newspaper classifieds to this wild digital age. Started with yellow pages, moved to Google, now it's al

Back in '95, I was knee-deep in print ads for real estate deals in Delhi. We'd spend weeks brainstorming headlines, tweaking copy till our eyes bled. ROI? Lucky if we broke even after printing costs. Fast forward 30 years, and AI ad creators have fli

Back in 1975, I started scribbling ad copy on a typewriter for a small ad shop in Chicago. No computers, just coffee stains and late nights. Fast forward 50 years, and I've seen it all—billboards to billboards on steroids via AI. But nothing flips th

Straight Talk on the Shift I've been knee-deep in marketing since typewriters ruled. Seen Google flip the script plenty. Now ai generated text booms—fast, cheap, everywhere. Blogs, ads, product pages. But that Helpful Content Update? It's a wake-up

Back in the day, I ran a small online shop selling handmade leather goods. Orders trickled in, stock piled up in the garage, and half the time customers ghosted after adding stuff to their carts. Then ai tools started showing up—quiet at first, like

Look, I've been slapping together presentations since the days of overhead projectors and typewriters. Fifty years in business—selling real estate, pitching SaaS tools, running digital marketing gigs—you name it. Back then, a good deck took hours, so

Back in the day, selling meant eye contact, handshakes, and done deals. Tell that to a 1970s me about crunching sales numbers on a "Conversion Rate Calculator" in your pocket, and I'd laugh you out the door. Fast forward to 2026—those calculators are